TV data and measurement company Alphonso is rebranding to LG Ads as part of the smart TV maker’s efforts to scale up its advertising business. The new platform is the exclusive provider of LG’s connected TV ad inventory, alongside data for activation, measurement and attribution across CTV, linear TV and digital.
March 02, 2021 at 04:01AM
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Alphonso Rebrands as LG Ads, Creates Connected TV Media and Measurement Platform - Adweek
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