As a leading supplier of solar panels and energy storage systems, LG Electronics attaches great importance to meeting the expectations of customers and installers. A recent study carried out by GfK and LG, which surveyed homeowners and installers across Germany, Belgium and the Netherlands, has revealed both groups see LG as one of the leading solar brands in Europe.
A total of 2,600 homeowners were surveyed by GfK as part of the study. Some respondents already owned LG solar panels, with over half (57%) saying the product exceeded their expectations. LG was among the top 3 brands to be considered by homeowners looking to invest in a solar system in future – a fair price (74%), high quality products (74%) and LG’s innovative technologies (70%) were the main reasons respondents would choose the brand.
The 100 installers surveyed shared the same views as the homeowners, recognising LG as the supplier with the highest quality products, best value for money and the most advanced technology. In addition, almost all installers saw the duration of the product guarantee (98%) and product robustness (96%) granted to homeowners as critical to the selection process. LG aims to raise its share of the global solar market through its leading solar solutions, and its 25 year performance and product guarantees are an integral part of the company’s standard.
LG Solar named Top PV Brand for the eighth consecutive year
In addition to the study from GfK, a cross-border survey by the market research company EuPD Research has recognised LG Solar as one of the leading European solar brands. For the eighth consecutive year, LG was named “Top Brand PV” in the “Modules” category of the study.
An independent survey of European installation companies serves as the basis for the “Top Brand PV” seal of approval. The survey creates a snapshot of the market based on ten different evaluation factors, such as brand perception, market penetration and customer satisfaction. The award is only given to manufacturers who received an above average rating compared to others in their competitive environment. This year also saw LG’s panels recognised as the top products within the “PV” segment in Europe.
“We’re really excited to have taken the “Top Brand PV” spot in Europe for the eighth year in a row. This recognition, coupled with the results of the GfK study, shows that our approach to delivering on the expectations of customers and installers alike is the right one,” said Sven Armbrecht, Head of EU Solar Sales of the EU Solar Business Group at LG Electronics. “The global energy transition will only succeed if we are all convinced by the value of solar energy – to this end, outstanding quality, innovative technology and customer satisfaction will remain cornerstones of our business.”
About LG Electronics, Inc.
LG Electronics Inc. is a global innovator in technology and manufacturing with operations in 140 locations and a workforce of over 70,000 around the world. With 2018 global sales of USD 54.4 billion, LG is composed of five companies – Home Appliance & Air Solution, Home Entertainment, Mobile Communications, Vehicle Component Solutions and Business Solutions. LG is a world-leading producer of TVs, refrigerators, air conditioners, washing machines and mobile devices, including premium LG SIGNATURE and LG ThinQ products featuring artificial intelligence. For the latest LG news, go to www.LGnewsroom.com.
About LG Electronics Germany GmbH
The Korean technology group LG Electronics has been active in the German market since 1976. The company, based in Eschborn near Frankfurt, has since continuously expanded its activities and is currently active in seven business areas: Home Entertainment, Mobile Communications, Information System Products, Home Appliances, Air Conditioning, Solar and Vehicle Components. In recent years, the innovation driver has received numerous awards and distinctions for its trend-setting products. Important innovations such as flexible displays or curved batteries are the result of the cooperation of specialised companies within the LG Group. According to the brand promise “Life's Good”, new developments are always geared to the needs of the users and never serve an end in themselves. LG also underpins its brand promise through social engagement with self-organised actions or in cooperation with numerous partners. Further information can be found at www.lg.com and www.lg.de/presse.
April 26, 2021 at 08:22PM
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Study reveals LG Solar as one of the top 3 most popular solar brands in Europe - pv magazine International
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