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Wednesday, April 14, 2021

Apple Car could be made by LG and arrive in 2024 - Tom's Guide

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Apple Car production just took a huge step forward, with news that Apple is close to signing a deal with LG and Canadian auto part supplier Magna that could see the EV arrive in 2024.

That’s according to The Korea Times, which claims the companies are “very near” to working out a partnership. The report also states that the initial production volume "won't be that huge" because Apple is intending to use the first-gen Apple Car as a way "to evaluate their marketability."

LG and Magna aren’t the most obvious choices when it comes to manufacturing the Apple Car, but they did announce a joint EV manufacturing partnership last December, under the name “LG Magna e-Powertrain”.

Now, according to The Korea Times' source, "LG Magna e-Powertrain is very near to signing contracts with Apple under which they could handle the initial volume production of Apple EVs." The source goes on to say that "Contract details are still being discussed."

As far as timing goes, The Korea Times reports also claims we’ll be seeing our first look at the Apple Car in 2024, in the form of a prototype which will be revealed early that year. 

Though a deal with LG and Magna might seem surprising, the fact the two are not big players in the car industry could work out in Apple’s favor.

Reports about the Apple Car have made it quite clear that established car companies aren't too thrilled about partnering with Apple. The prospect of the Cupertino company taking control over such a big project also reportedly led to fears that Apple’s partner might become “the Foxconn of the auto industry.”

Apple was reported to be close to signing a deal with Hyundai at the start of the year, only for its subsidiary Kia to take the reins instead. But that deal fell through after the news leaked. 

The rumor mill claimed that Apple wasn’t happy about the leak, and “paused” talks as a result. Nissan popped up as a possible candidate in the following weeks, only for the firm to immediately deny talks were taking place. Nissan COO Ashwani Gupta said that those sorts of partnerships do happen, but only if the partner adapts to Nissan’s services. In other words, Nissan would not be changing the way its cars are made to appease Apple.

But in this instance, if The Korea Times’ report is accurate, Apple may have found itself a winning combination. The company already has an existing professional relationship with LG, having purchased displays and other smartphone components from them in the past. And from LG's perspective, working on the Apple Car would help show it's still a major player in tech following its exit from the smartphone world earlier this month. 

Magna, meanwhile, is already an established and reputable manufacturer in the auto industry, but isn’t lumbered by any commitments to an in-house car range.

Don’t take any of this as fact, though; as we saw with the Kia deal, nothing is confirmed until a deal is signed. But it certainly sounds like good news for the Apple Car, and we'll watch with interest for the next step.

The Link Lonk


April 14, 2021 at 05:22PM
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Apple Car could be made by LG and arrive in 2024 - Tom's Guide

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