LG and NET-A-PORTER Launch Sustainable Clothing Collection - WebWire

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LG Electronics (LG) is joining hands with NET-A-PORTER, a leading online luxury fashion retailer, to offer a limited-edition line of gorgeous, environmentally responsible clothing made from high-quality, natural materials developed to last for years. Presented by LG and available exclusively at NET-A-PORTER, the capsule collections will be part of the NET SUSTAIN platform designed to help consumers live more sustainably and reduce the global problem of fashion waste, which the World Economic Forum estimates costing countries USD 400 billion a year. ¹The initiative is part of LG’s #CareForWhatYouWear campaign, the home appliance and consumer electronics company’s ongoing commitment to reducing its global carbon footprint in order to ensure a better tomorrow. LG’s multinational campaign invites consumers to help combat clothing waste by reducing fabric damage through proper washing² and highlights the environmental benefits of buying durable, eco-friendly clothes, repurposing garments and passing on unwanted item to those who will wear and appreciate them. To this end, LG and NET-A-PORTER teamed up with three brands committed to fashion sustainability: Mara Hoffman, Le Kasha and Bondi Born, to create fashion using 100 percent long-lasting machine washable materials for easy management without dry cleaning. The Link Lonk


November 03, 2020 at 10:13PM
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LG and NET-A-PORTER Launch Sustainable Clothing Collection - WebWire

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