General Motors name LG Electronics its Innovator of the Year for the supplier’s contribution of the OLED display screen for the 2021 Cadillac Escalade. The win follows another in 2016 for LG.
It is easy to see how LG’s display caught the eye of GM’s in-house judges. The 2021 Escalade features the first curved OLED in the industry. It has more than 38 inches diagonal of total display and double the pixel density of a 4K television, producing bold imagery, perfect blacks and the largest color range available in the automotive industry.
The seamless system is made of three screens: a 7.2-inch-diagonal touch control panel driver information center to the driver’s left, a 14.2-inch-diagonal cluster display behind the steering wheel and a 16.9-inch-diagonal Infotainment screen to the driver’s right. The OLED’s curvature positions these displays for optimal visibility by the driver.
While regular displays are shaded by an overhanging hood at the top of the dashboard, the vivid color and visual quality of OLED technology eliminates the need for that.
“The expectations and desires of Escalade customers are factors everyone in the Cadillac design studio unequivocally understands,” said Phil Kucera, interior design manager. “This allowed us to reach greater levels of depth and detail than Escalade has ever had before.”
The new curved OLED display is the centerpiece of the interior, enabling designers to integrate and customize the entire environment, rather than simply inserting a standard rectangular screen into a conventional instrument panel.
This year, more than 100 companies from 15 countries were recognized as top GM suppliers with only five suppliers receiving the prestigious Innovation Award. Since 2015, LG Electronics has supplied 11 components for the Chevrolet Bolt EV, including infotainment systems, instrument clusters and driving components.
2021 Cadillac Escalade dashboard
“We are honored to be recognized by an industry leader such as General Motors, and LG will continue to strive to be a partner that understands the needs of our customers and grows with them,” said Kim Jin-yong, president of the LG Vehicle Component Solutions Company. “GM and LG share a vision of the vehicle cabin as a complete state-of-the-art system that lets drivers take the comforts of home with them.”
LG, in turn, get to take the GM Innovator of the Year award home with them.
The Link LonkJuly 20, 2020 at 09:51PM
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LG Is GM's Innovator of the Year - DesignNews
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